The 12 things a serious buyer checks before making an offer — and the 5 that destroy valuation when they leak. Same methodology we use in every Phase 1.
12 key controls. 5 dealbreakers. An actionable 90-day methodology.
Email only to send the PDF. No automatic newsletter. No commercial email sequence.
No empty teasers. Three concrete ideas you'll take with you whether or not you ever download the PDF.
Buyers accept adjusting non-recurring expenses and personal expenses run through the company. But they require documentation. Without it, they see reported EBITDA and discount assuming the worst — 15-25% additional.
If your top client is worth more than 20% of your revenue, the buyer discounts proportionally to client-loss risk post-sale. Above 35%, many funds simply don't enter.
Sector leaks do three things: top clients reopen contracts, key employees update LinkedIn, competitors start "casually" calling your same prospects. Typical discount after a media leak: 20-40%.
15 minutes. No pitch. We validate together whether a diagnosis makes sense before executing anything.
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